2780

2780 Studios
Brand & Visual Identity Development

2780 Studios is the art practice and experiential off-shoot of the architecture firm Garcia Stromberg.

* Project work commissioned by Multiplica/Future Forward

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2780 Block Logo
The primary graphic signature.

The mark’s bold form is intended to take a beating. It's designed to hold recognition and readability even as it's applied at a variety of scales and using an infinite number of treatments.

 

Block logo treatment examples:

The treatments are intended to be produced physically through a process or application. These first examples were created "in camera" using just adjustments to focus and movement.

A CNC wood-type block was also created for stamping or applying the mark to other physical objects.

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Examples of the brand marks, typography, and color palette in use were produced to show the range and visual intent of the branding.

These examples were all created using the layout principles and guidelines, along with a suite of visual assets developed for the client.

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Exploration _ Visual Directions

Visual Theme 1
Location Identification

Visual Theme 2
Modular Construct

Visual Theme 3
Open Space Movement

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