EA

Electronic Arts
Master Brand _ Design Evolution

Design exploration for the electronic gaming giant. Hired to assist Skylight Collective in generating new design directions for the EA master brand.

Play. Create.
This direction utilizes the geometric shapes from the historical logo not only as a central graphic element but also as the unifying structural underpinnings for this infinitely variable, expressive, and rhythmic graphic playground. 


* Project work commissioned by Skylight Collective


EA_reBRAND_design_13
EA_reBRAND_design_19
EA_reBRAND_design_18
EA_reBRAND_design_15
EA_reBRAND_design_14
EA_reBRAND_design_16
EA_reBRAND_design_20
Ags_process_sketch_800
Adapt. Generate. Study.Adapt. Generate. Study.Adapt. Generate. Study.Adapt. Generate. Study.Adapt. Generate. Study.Adapt. Generate. Study.Adapt. Generate. Study.Adapt. Generate. Study.