In Grape Company

Brand Idendity

Brand identity development for a Chicago-based wine service that offers personalized recommendations and subscriptions centered around your unique taste palate.

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Throughout his career, Kevin Ball (founder of In Grape Company) has developed an outstanding palate along with a knack for translating his in-depth knowledge of wines to novices and experts alike. He aspires to bring an element of fun to an industry otherwise known for being somewhat stuffy and intimidating for the average person.

Our branding direction is a blend of old and new. Like the company's founder, it combines refinement and sophistication with playful joy.

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A company and a brand that's all about people.

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Designed as a modular system of elements to provide flexibility, the branding also creates variety and texture through layering.

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